AR try-on infrastructure for commerce

Let shoppers try it on
before they buy it.

VirtualTry is the augmented-reality try-on layer for your storefront. Install our plugin, tag your products, and your customers wear them on camera in real time, on any device.

Live today for eyewear - Watches, jewelry, hats and beauty in beta
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01 - The opportunity

Online shoppers cannot see themselves in your product.

For categories where fit, scale and style decide the purchase, a flat product photo is the bottleneck. Returns climb, conversion stalls, and customers churn back to physical stores. AR try-on closes the gap.

+94%
Lift in product-page engagement
Median across pilot merchants, 30-day window
-38%
Reduction in size and fit returns
Eyewear, first 90 days post-install
2.3x
Add-to-cart on AR-enabled SKUs
vs. non-AR control SKUs in same catalog
<9min
From plugin install to first try-on
Shopify Theme 2.0, no developer needed

Indicative figures from early VirtualTry deployments. Your results depend on catalog, traffic and merchandising.

02 - Product

Glasses Try-On.
Available today.

Our flagship plugin. Face-tracked, photoreal, and tuned for retail conversion, not tech-demo theatrics. Drop it into Shopify or WooCommerce, map your SKUs, ship.

Trying on - Tortoise Round

Your shopper, wearing your product.

One tap on the product page and the shopper sees themselves wearing your frames in real time, on their phone or laptop, with no app to install.

01

More buyers click Add to cart.

When shoppers can see how a frame actually looks on their face, hesitation disappears. Merchants typically see a meaningful lift in product-page conversion.

02

Fewer returns, fewer refunds.

"It did not look like the picture" stops being a reason customers send things back. Confident buyers keep their orders.

Designed to feel like part of your store.

The try-on experience inherits your brand: your colors, your typography, your product page. Shoppers never feel like they are being handed off to a third-party tool.

  • Matches your storefront's look and feel
  • Works on phones, tablets and laptops
  • No app download, no account required
  • Camera footage never leaves the shopper's device
Live preview
Round - Acetate - Tortoise
$148
Try it on ->
03 - Platforms

Native on the platforms your store already runs on.

Plus a JavaScript SDK for custom storefronts: headless, React, Next.js, Vue, anything. We handle the AR; you keep the front end.

Shopify

App Store - Theme 2.0

Live

Install from the Shopify App Store. Compatible with Online Store 2.0 themes. Works alongside your existing apps with no theme code edits required.

WooCommerce

WordPress plugin

Live

Install from WordPress.org or upload the plugin zip. Works with the major Woo themes, including Storefront, Astra and Flatsome.

JS

JavaScript SDK

Headless and custom storefronts

Private beta

For teams running Next.js, Hydrogen, Vue, or anything custom. Drop-in component plus a typed JS API for design partners.

Mg

Magento and BigCommerce

Native modules

Q2 - 2026

Same plugin experience, packaged for Adobe Commerce and BigCommerce. Join the waitlist and we will line your store up for rollout.

04 - Who it is for

Self-serve for merchants.
Bespoke for enterprise.

Merchants

Direct-to-consumer eyewear brands, optical chains, and Shopify/Woo store owners who want AR live this quarter, not next year.

  • Self-serve plugin install
  • Transparent monthly pricing
  • 3D asset production included
  • Email and chat support
See merchant options

Enterprise

Eyewear groups, luxury houses, marketplaces, and brands in other categories who need AR built around their requirements.

  • Custom AR experiences and SDK access
  • Brand-matched UI and multilingual
  • White-label and on-prem options
  • SLA, dedicated solutions team
Talk to our team
05 - Roadmap

AR try-on for everything you sell.

Eyewear is where we started, not where we stop. We are building category-specific AR engines, one product at a time, with merchant design partners.

LiveAvailable now

Eyewear

Optical, sunglasses, reading. Rx-aware sessions, PD measurement, photoreal materials.

BetaQ1 - 2026

Watches

Wrist tracking with scale calibration. Show case material, dial, and strap in true size on the buyer's arm.

BetaQ2 - 2026

Hats and headwear

Caps, fedoras, beanies. Head-pose tracking with brim shadow and material response.

Coming soonQ3 - 2026

Makeup and beauty

Lip, eye and complexion try-on. Shade matching with skin-tone aware rendering and live blending.

Coming soonQ3 - 2026

Jewelry

Earrings, necklaces, rings. Sub-millimeter scaling and PBR materials for gold, silver and stones.

Coming soonQ4 - 2026

Apparel

Garment try-on with body-aware draping. Starting with outerwear and structured pieces.

Need AR for a category not listed? Pitch us your product
06 - FAQ

Questions we hear a lot.

How long does it take to go live?+

Most Shopify and WooCommerce merchants are technically installed inside 10 minutes. Going live to shoppers depends on how fast you can get us your frame data. Typical pilots are live in 7-10 business days.

Do my customers need to install an app or grant special permissions?+

No. The try-on runs in the browser. The shopper taps Try on, grants camera access for the session, and that is it. We do not store any video or images.

What devices and browsers are supported?+

iOS Safari 15+, Android Chrome 90+, and the desktop versions of Chrome, Edge, Safari and Firefox. On unsupported devices the button gracefully falls back to a still-image preview.

Who produces the 3D models?+

We do. Send us frames or detailed specs and our studio produces calibrated, brand-accurate 3D assets typically inside a week.

How is privacy handled?+

Frame processing happens on-device. We never upload, persist or share the shopper's camera feed. Only anonymous session metrics are sent to your dashboard.

Can I build something custom for watches, jewelry, or beauty?+

Yes. Those engines are in beta with design partners. Get in touch and we will scope a pilot.

Let's talk

Get your storefront's try-on live this month.

Tell us about your store, your catalog and the category you want to bring into AR. We will come back within one business day with a plan and a quote.

ResponseWithin 1 business day
HQRemote - serving EU, UK and US